The Top ten Trends Shaping Fashion Retail In 2014 




As we have a tendency to head into another fast year within the industry, we have a tendency to offer you a advantage with our prime ten insights for the twelve months ahead. Here square measure the 10 things shaping the style landscape in 2014, certain for business success and shortly to be usurping column inches.

2014's color palette speaks pastels
We were stunned once the Pantone color Institute proclaimed their color of the year to be 'Radiant Orchid'. it is a shade that sees widespread discounting. Instead, pitched for real, measurable business success square measure the colors we have seen operative on the SS14 runways, from globally authoritative designers: the pastels at patron saint Kane, Burberry and Miu Miu. Be it mint from DKNY and Zac Posen,lemon sherbert at Balmain and Jil drum sander or soft lavender at Burberry and Chanel: the code that powers our color wheels agrees that pastels square measure hits for 2014.

Competitive sales
An increasing e-commerce landscape suggests that the drive to induce shoppers ahead of sales stock is a lot of competitive than ever before. Flash sales, once reserved for top finish stock or electrical merchandise, square measure this year on the verge of sweeping the breadth of the industry. whereas there square measure retailers United Nations agency create regular sales the core of their business model. Nasty Gal, Missguided and Topshop square measure all currently victimisation the maneuver to make part of panic - a valuable tool in an exceedingly crowded  market.

Destination: Paris
Not solely is Paris Lonely Planet's town of 2014, it additionally ranks as QS's prime student town of the year. With a lot of eyeballs on Paris over succeeding twelve months, The solid ground Paris has regular their August 2014. the globe are look once Nicolas Ghesquire makes his prizefighter Vuitton debut in February and J W Anderson makes a begin at Loewe. we would expect North yank brands are additional to those eyeing up a flagship on the town of love's streets.

Power of prints
Retailers aren't any longer merely victimisation on-line to promote their existing product, they are coming up with with on-line in mind. Prints square measure a crucial marketing tool in e-tail - visually partaking and may be accustomed add interest to tried and tested product that the merchant is aware of match. we have a tendency to expect to ascertain retailers take bigger confidence in their prints throughout 2014. it absolutely was backed by archangel Kors and Prada on the SS14 runway, sold-out well within the build up to Christmas 2013 and has continuing to arrive into store at full value since the vacations.

World Cup
The World Cup are associate degree inevitable influence on the industry in 2014. that means not solely an honest summer of sales for the sports trade, however adding however a lot of momentum to the sports deluxe theme that is currently a staple. Sweatshirts and shibboleth tees can retain their quality through the year, changing into progressively ornamental in an exceedingly bid to face out. The South yank influence of the event can drive a bright garb palette and a carnival theme. Menswear can take a looser and longer line sports match - detected by our analysts in new arrivals of shorts.

Wearable Technology
The potential within the wearable technical school trade can explode in 2014. Burberry's Angela Ahrendts move to Apple sent out a symptom to the technology, attire and accessories industries that things square measure close to get real. Sure, Fleetwood raincoat could are employing a wearable drum kit nearly thirty years past, however things square measure on the cusp of obtaining an entire heap a lot of helpful.
While the main target can ab initio get on accessories - taking the lead from Google Glass and Apple's rumoured watch - the accrued acceptance of technical school in fashion can see retailers attempt towards developments in technological materials and manner acceptable article of clothing. Expect to ascertain even price retailers getting into on the act, taking Uniqlo as their exemplary model.

Fashion and art world collision
In associate degree act of rebellion against the mass of 'celeb' collaborations, savvy brands and retailers can combine up with the art world so as to differentiate probably. it is a trend being set by the likes of & different Stories and COS on the street and a few of the most important players within the luxury trade got concerned for SS14, with Jil drum sander, Chanel and Prada all pairing with artists or obtaining esthetic in their prints. The V&A's Italian Fashion exhibition can open this year, any ramping the profile of the style and art collision.

Fantastical films
The list of 2014 film releases reads sort of a eight year previous boy's would like list: Godzilla, young  Mutant Ninja Turtles, Transformers: Age of Distinction, The Lego film, Planet of the Apes, Captain America - all free within the next twelve months. Add within the much-anticipated come of Game of Thrones and also the year is choked with action, fantasy and superheros. this can have an enormous impact on childrenswear, and not simply authorised product, however we have a tendency to expect it to additionally influence men's room and women's we have a tendency toar prints and styling as we request some throw off the norm.

Blurring of seasons
For many within the Norathern Hemisphere, winter weather has barely begun, and however spring collections square measure already being peddled by retailers. it is a confusing landscape for the patron, and that we expect 2014 to tackle this head-on, with accrued blurring of seasonal divides and bigger influence on untiring, trans-seasonal items. The SS14 collections were noted for being hibernal in tone, however this is often simply the start of the ditching of the season-bound rules.

Decade: 90s
Rather than dwindling, the 90s influence can grow in 2014. With the street changing into progressively masterly in luxe-looking prints and textures, the luxurious market flaunts their distinction through well-cut simplicity. The 90s is that the decade they're going to pillage for inspiration - however it is a light-hearted, clean and bright period take instead of the moody soil we have seen in recent seasons.

We'll be with you throughout the year, providing insight and analysis on each move the industry makes. ne'er miss a story by sign language up to our corporate executive informing newssheet currently.